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Why Mass Comm

भीड़ में रहकर औरों से अलग दिखना, हर युवा की चाहत होती है. इसके लिए वे मीडिया को चुनते हैं. पहले प्रिंट मीडिया का समय था. फिर इलेक्ट्राॅनिक का दौर आया. अब तो वेब मीडिया की धूम है. हर कोई अपना वीडियो बनाकर अधिक से अधिक लोगों तक पहुंचा रहा है. ऐसे में यह जानना जरूरी है कि आपका वीडियो कैसा हो ? आप जिस समाचार को लोगों तक पहुंचा रहे हैं, उसमें आपकी भाव-भंगिमा कैसी है ? आपका प्रस्तुतिकरण कैसा है ?इन सारी बातों को जब एक साथ सिखना है, तो उसे एंकरिंग कहा जाता है. अब सवाल उठता है कि एंकरिंग कहां से सीखें ? यूं तो देश में कई बेहतर संस्थान हैं. तमाम न्यूज चैनलों ने अपने यहां भी मीडिया संस्थान खोले हैं, जहां बारिकियां सिखाई जाती हैं. जो लड़के-लड़कियां दिल्ली-एनसीआर में रहते हैं उनके लिए आईमैक (IMAC) एक बेहतर विकल्प है. नई दिल्ली के अशोक रोड पर स्थित आईमैक में एक्सपर्ट्एस एंकरिंग की बारिकियां को समझाते हैं. दस साल से अधिक समय से आईमैक युवाओं को एंकरिंग सहित कई दूसरे मीडिया कोर्स को सीखा रहा है.इसमें कोई संदेह नहीं है कि आज की एंकरिंग में सक्रिय युवा पीढ़ी है. तकनीकी मामलों में निश्चित तौर पर पहली पीढ़ी के पत्रकारों से वह काफी ज्यादा जानती है. निश्चित रूप से आज देशभर में कई बड़े-बड़े े संस्थान पत्रकारिता प्रशिक्षण दे रहे हैं. आज के सीखने वालों की ट्रेनिंग बेहतरीन मशीनों पर आधुनिकतम स्टूडियो में होती है. आज के दौर में एंकरिंग पर तकनीक का प्रभाव बढ़ रहा है, तो इसका कारण यही है कि आज तकनीकी रूप से जानकार लोग तो खूब आ रहे हैं, लेकिन विषय को समझने, उसकी गहराई में जाने में उनकी दिलचस्पी नहीं दिखाई देती. आईमैक में एक्सपर्ट्स युवाओं को विषय वस्तु की गहराई भी समझाते हैं.आज काम के प्रति समर्पण तो बढ़ा है, लेकिन यह भी सचाई है कि एक प्रकार का पेशेवर भाव भी उनमें बढ़ा है. यानी जब तक काम करना है, तब तक चुस्त-चैकन्ने रहना है. तकनीकी जानकारी हर एंकर को जरूर होनी चाहिए. उसको ओ.बी. वैन की संभावनाओं-सीमाओं की पूरी तौर पर जानकारी होनी चाहिए. उसको कैमरे से जुड़े पहलुओं की जानकारी होनी चाहिए. उसे साउंड की जानकारी होनी चाहिए, उसे लाइट की जानकारी होनी चाहिए. आप उस समय अधिक सीखते हैं, जब इन सब पहलुओं के विशेषज्ञ आपके साथ होते हैं, जो आपसे बेहतर इन सब चीजों को जान-समझ रहे होते हैं.

सीखना है एंकरिंग, तो आईमैक (IMAC) है न

Mass Communication is a highly diverse and dynamic field which has ample scope for passionate and creative people. Both challenging and exciting the practical applications of your knowledge can change the world and create powerful movements, making this field highly satisfying and rewarding. Here are the doors which open wide for you after you earn a Post Graduate Diploma in Mass Communication.Photojournalist: Photojournalists are highly respected photographers cum journalists who give us the front row seat in World events. They tell stories by using images and give make the readers a real feel for the event through their skill with the camera. A flair for both aesthetics and observation is required to be an effective photojournalist.TV Correspondent: A TV correspondent is the most recognizable person in journalism. They are either present on the scene of events and crisply inform viewers of the details of the event with his first hand knowledge or they inform the newsworthy details whether international, national or local news in studio. This requires expert observation skills and a clear and concise speaking style. Editor: The editor of print journalism decides beforehand the content which could be published in a newspaper or magazine. They are of the content and smooth functioning of the in-flow of information. The editor decides which content is more relevant and the final content which would be published. This requires experience, creative flair and organizational skills.Video Editor: Video Editors are responsible for the video content editing of any media channel and have scope of getting work in several places due to the its high demand in recent times. They are responsible for smooth assembling raw footage into suitable production ready finished product. Skills of this job require expertise of various video editing software and a superior sense of aesthetics.Public Relations Officer: Public Relations experts are responsible for the management of reputation of a brand or corporation, especially those which are under constant public scrutiny. The effective building, maintenance and management of public opinion is one the most crucial element in contemporary times as it is a connected and intertwined world where one opinion influences the other. Efficient management skills and deep understanding of public psyche are required skills.Content Writer: Content writers are responsible for the content generation, researching on the topic of any industry, and the contributors to the actual content of a website, magazine or news portal. Effective content writers promote products or services, attract customers and boost brand awareness. Expertise in any language with compelling writing style is the requirement in any content writing job.Screen Writer: They are the creative force in the movie responsible for all the lines spoken by the actors. They work closely with the director and producer to produce content which enhances a films story and resonates with the audience. Strong writing talent and boundless creativity helps the screenwriter be in high demand and create fresh content.Emcee/Video Jockey: Emcees or Video Jockeys are a growing field of professionals who host or anchor events and television shows. The job of an Emcee is to engage the viewership and the audience. Usually the events are live so the Emcees have to think on their feet quite often. With good presence of mind and a friendly engaging style of conversation, an Emcee can become popular and be responsible for the popularity of the event or show.Event Manager: Event Managers are responsible for the smooth happening of events which may be of varying types. Handling the guests, performances, receiving of chief guests, food, solving problems in events are all part of the job. They work in the background to ensure nothing goes wrong and that everyone is happy. People skills and organizational skills are important parameters which an Event manager must possess.Camera Operator: Camera Operators are members of a production team responsible for shooting of footage. Highly skilled camera persons are able to get the best angles as well as creatively frame and capture the action. They have to handle the equipment and set up according to the needs of the shoot. Camera persons must have practical skills in operation of a camera and a strong sense of creative framing.

10 Exciting Career Options You Can Choose After Mass Communication Diploma

India’s youth is increasingly becoming unaware of India’s rich legacy and is disregarding India’s culture. Instead the focus seems to be on adopting generic Western mannerisms.‘The Hindi’ which is making powerful strides in promoting Indian Culture and Heritage recently collaborated with our Institute.Through informative articles and content about cultural practices, performing arts, diverse festivals and celebrations of India, The Hindi connects its audiences to the heart and soul of India. With a unique event called ‘Hindi Main Hastakshar’, The Hindi started an important conversation in many institutions including Media Center-IMAC. Students were encouraged to sign their names in their Mother tongue on a board, and many realized they hadn’t ever signed their names in any other language than English before. Suddenly they noticed the growing disconnection between them and their own culture and in an interactive session the students put forward their views about India, its culture, literature and heritage and lauded The Hindi’s initiative. The Editorial Team of The Hindi initiated the collaboration by approaching the Institute. Several students after the event contributed their viewpoints and write-ups to The Hindi which has benefited both them and The Hindi Readership. This initiative has been a learning curve for the students of Media Center-IMAC. The students through this movement are on the road to becoming conscious citizens of the country, aware of its splendor.The Hindi has created a wave of pride for the country. We are deeply appreciative of the initiative by The Hindi and are whole-hearted supporters of this grand movement, द हिंदी   

Media Center IMAC Associated with The Hindi