Learning tree posts

PUBLIC OPINION & ITS BASIS

PUBLIC OPINION & ITS BASIS

Today public opinion is based more on rational thinking done to education and improved communication. While the opinions of elemental groups are influenced by appeals to their emotions, intelligence and comprehension play an important part in formation of public opinion of advance groups. More persons are weighing and considering information on controversial issues, suspending their judgments until they have the… Read more →

NEWS ROOM GLOSSARY

NEWS ROOM GLOSSARY

Most of the definitions provided in this section were compiled from the press association, Reporters’ Companion, Mencher (2010), online searches and media related dictionaries. Add: Additional news matter to a story already written or is about to be written. Assignment: An order to a reporter to cover an event. Assignment is the day’s job given to a reporter to cover… Read more →

NEWS ANCHORING – AN OVERVIEW

NEWS ANCHORING – AN OVERVIEW

A news anchor or news presenter is a professional who specializes in presenting news in the broadcast medium. Television, radio, and webcasting news services all use news anchors to provide news and commentary. This position is considered extremely high profile, since the anchor is the face of his or her station. Newscasters often compete for top slots as anchors, and… Read more →

LEARN TO STRUCTURE NEWS

LEARN TO STRUCTURE NEWS

BODY In the body of a news story, all the preparation up to this point comes to fruition. The news you have chosen must now be explained, described, or argued. Each main idea that you wrote down or outlined will become one of the body paragraphs. If you had three or four main details, you will have three or four… Read more →

KINDS OF JOURNALISTIC INTERVIEWS

KINDS OF JOURNALISTIC INTERVIEWS

Written Interview: The written interview, where an interviewee writes answers to a series of questions sent to him. For one thing, a ‘follow up’ question can never be asked, and it may so happen that a written answer almost demands further Questions in order to elucidate a point. In addition, it lacks the personal touch that is so essential. Avoid… Read more →

INFLUENTIAL PR FOR GOVERNMENT SECTOR

INFLUENTIAL PR FOR GOVERNMENT SECTOR

Public relations in the government sector is very important at the same time difficult and demanding. It is important because people should understand how they are being governed. Once they appreciate this, government will find it easier to secure their support for and participation in implementing its policies and program, thus ensuring quicker national development. This is difficult in the… Read more →

IMPORTANCE OF PRESS CONFERENCES

IMPORTANCE OF PRESS CONFERENCES

Conducting press conferences has turn out to be an accepted means of issuing information to the press. A press conferences should never be called merely to handout a development or information which could be covered merely to handout a development or information which could be covered equally well by a press release. The chief justification for holding a press conference… Read more →

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HOW TO WRITE A COMMERCIAL SCRIPT

There are following steps involved in writing a commercial script Step 1 Know the strict industry-standard script format. This includes writing everything in 12-point courier font, exact margin settings for the various elements, such as dialogue, character names, scene headings, general direction and personal direction, and additional elements, such as writing sound cues in all caps. Step 2 Pick a… Read more →

GUIDELINES FOR AN ANCHOR

GUIDELINES FOR AN ANCHOR

Newscaster Speech Patterns Avoid altering your voice or speech patterns. The biggest problem with inexperienced anchors is that they believe they must act and sound in a certain way. They lower their voices too much and their speech pattern turns to be musical. I understand they may be trying to sound more authoritative, but they also risk sounding like an… Read more →

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HOW TO PLAN A NEWS BULLETIN

Major practice in bulletin preparation Television bulletins are usually made up from three elements: Written stories in the form of a script Visuals Voice reports from journalists, either recorded or live; The further element could be Motion Graphics. Each of these criteria will help you to decide what stories you should include in your bulletin and where you should place them… Read more →

FOSTER CUSTOMER RELATIONSHIPS

FOSTER CUSTOMER RELATIONSHIPS

Relations with customers depend very much on quality, price and delivery time, but also honestly on the reputation of the company. Public relations can play a vital part in protecting a reputation or in building up a new ‘public image’. It can also do valuable work in improving methods of communication with existing and future customers. PR is an aid… Read more →

FACTORS FOR EFFECTIVE PR

FACTORS FOR EFFECTIVE PR

Sam Black has given ten factors of public relations: The practice of public relations is an occupation, an art applied to a science. The public interest, not pecuniary inspiration, is the primary consideration in its practice. The profession has its literature and its voluntary associations. Public relations concerns itself with the relations of a unit, an organization or an individual… Read more →

ELECTRONIC NEWS EDITING

ELECTRONIC NEWS EDITING

“An editor is one who separates the wheat from the chaff and prints the chaff.” — Adlai Stevenson Why is Editing important? We do editing in post production stage to combine diverse elements, to trim existing elements, to correct mistakes and to build up shows from smaller segments. The simplest editing is when you combine program portions by simply cutting the various videotaped pieces together into the proper sequence. The… Read more →

DEFINING FOUR COLOR PROCESS PRINTING

DEFINING FOUR COLOR PROCESS PRINTING

Four color process printing is a printing process where you begin with finished full color artwork and separate out the artwork into the CMYK format – Cyan, Magenta, Yellow and Black. The separate films are created and printed with special process inks and the print looks like the original artwork. Red, blue and green are the primary colors of light… Read more →

DECODING REPORTING AND EDITING PRACTICES

DECODING REPORTING AND EDITING PRACTICES

Reporting: By reporting, we mean compilation or gathering of facts about current events or background material required for a news story or feature. Reporters do it through interviews, investigations and observation. Reporters are given directions by editors to cover a particular event, known as assignments. They may be general assignments or special ones. Reporters write the news stories, which are… Read more →

ARTICULATING VOICE OVER

ARTICULATING VOICE OVER

DEFINE VOICE OVER Originally from the phrase voice-over-picture, a voice over is a spoken-word recording, also known as a narration. The voice over artist is the person whose voice is heard. A voice over artist is also known as a voice artist, voice over actor, voice actor, voice over performer, voice performer, voice over talent, voice talent, voice over narrator,… Read more →

15 STAGES OF VIDEO PRODUCTION

15 STAGES OF VIDEO PRODUCTION

Here are 15 basic steps required for an elaborate television production. Once you know the entire process, you can produce videos for any sized production. WHAT IS THE PURPOSE OF THE VIDEO PRODUCTION First of all, clearly define the production’s goals and purposes. If there are no clear goals and purposes of the production, it will be impossible to evaluate… Read more →

THE ART OF INTERVIEWING

THE ART OF INTERVIEWING

There are three ways to gather information for your story-research, observation and interviewing. Of these, interviewing is clearly the most important. It can be done in person, over the phone, and now even by-mail. It can be extensive or just a few questions. In whatever form, it is the key to the stories you write. Your ability to talk to… Read more →

SCRIPTWRITING FOR DOCUMENTARY

SCRIPTWRITING FOR DOCUMENTARY

The very nature of the documentary is that it is “unscripted”. It is meant to capture some aspect of “real life”. Then it is up to you the scriptwriter to take the messiness of real life and create some kind of story. As a scriptwriter, you will need to scrutinize all the “unscripted” & “raw” footage and create some sort… Read more →

JOURNALISM GENESIS

JOURNALISM GENESIS

Here are following terms of journalism, helping you to pursue Mass Communication: Angle – The approach or focus of a story. Assignment – A job given to a journalist by an editor. Attribution – to mention the original source of material (usually pertaining to a quote from a copyrighted source) Beat – The area or subject that a reporter regularly… Read more →

EVALUATING A GOOD PHOTOGRAPH

EVALUATING A GOOD PHOTOGRAPH

It is often a matter of discussion that what is a good photograph? What does it look like? What are the parameters to judge a photograph and then quote it as good, bad or best? Especially for amateurs, it becomes a really difficult situation to critic their own pictures and learn if they have to work on their skills, techniques… Read more →

DISCUSSING LEAD AND ITS TYPES

DISCUSSING LEAD AND ITS TYPES

It’s a general practice to write stories in the inverted pyramid form, the news reporter must have mastery over lead. The lead is the first paragraph of a news story and contains the 5Wsand H. In fact, the lead is the most important part of a news story because it contains the most important facts of such a news story…. Read more →

ESSENTIAL SKILLS FOR AN ANCHOR

To be news anchor it requires a number of skills, the first of which is being comfortable in front of the camera. There’s an element of show business in the job of a news anchor — not only do you need to be comfortable in front of the camera but you need to make people want to watch you. The… Read more →

ART OF CYBER REPORTING & EDITING

ART OF CYBER REPORTING & EDITING

Online Reporting There are some basic rules pertaining to journalism especially from a journalist’s point of view while reporting online. The media has emerged up for the busy people mainly, and for its global reach just with the help of a click. While reporting online, an online reporter should abide by the following rules: The news story has to be… Read more →

WHAT ARE NEWS GATHERING SOURCES

WHAT ARE NEWS GATHERING SOURCES

News is occurring all the time: People are being born or dying, banks are being robbed, roads are being planned, companies are making profits or losses, storms are destroying homes, courts are sending people to jail or freeing them, scientists are discovering new drugs. Even if you are a journalist working in a small country, something interesting is probably happening… Read more →

Breaking Down a News

Breaking Down a News

BODYIn the body of a news story, all the preparation up to this point comes to fruition. The news you have chosen must now be explained, described, or argued. Each main idea that you wrote down or outlined will become one of the body paragraphs. The introduction of lead and conclusion are merely ornaments for a story but the basic… Read more →

A Voice For Voice Over - Beginners Guide

A Voice For Voice Over – Beginners Guide

A voice over, or V.O. is the staple of any television newscast. Count the types of stories you see on the news and you’ll find the majority are voiceovers. A voiceover is a script read live by the news anchor. As the anchor reads the story, video is shown. This type of storytelling is best for easy-to-understand reports on house… Read more →

ART OF WRITING ARTICLES

ART OF WRITING ARTICLES

  FORMATION OF AN ARTICLE: There is no rigid format for crafting an article. It has three important parts, i.e., intro, body and conclusion which may be sometimes presented in a pyramid form or may be in a cylindrical form or may be of any other type.   HOW TO WRITE AN ARTICLE? :  In order to write an article… Read more →

A GUIDE TO BE A SUCCESSFUL NEWS REPORTER

A GUIDE TO BE A SUCCESSFUL NEWS REPORTER

  WHAT IS A NEWS REPORTER Reporters write stories and report events and happenings in and around the society. They provide the core of news stories that are published daily in our commercial newspapers or broadcast in the electronic media. As there is no substitute for good reporting. A good reporter is a great asset for his/her media organization. He/she… Read more →

RESPONSIBILITIES OF EVERY NEWS REPORTER

Reporters may play an indispensable role in the society as they inform us about the happenings around the country & the world. They also assist to build public opinion through their news stories. Thus they have important responsibilities as well. There are five basic responsibilities that are to be considered by any reporter. They are as under:- Social Responsibility: –… Read more →

PARAMETERS FOR NEWS WRITING AND REPORTING

The success of any profession depends on the quality of rules and regulations he/she follows. Let’s consider few factors that guide news writing and reporting.  Never Pass A Verdict Or formulate A Judgment It is not your duty as a reporter or writer to pass a verdict or make a judgment. Just gather the facts of the story, craft… Read more →

Channelise PR for Public Sector

Channelise PR for Public Sector

In the case of the public sector in India, the PR person will not be able to carry out a purposeful campaign unless he/she is aware of the following: The magnitude of operations of the public sector as a whole; The concept, the culture, and the philosophy of the public sector in our economy and in democratic structure; and The… Read more →

Articulating Voice Over

Articulating Voice Over

DEFINE VOICE OVER Originally from the phrase voice-over-picture, a voice over is a spoken-word recording, also known as a narration. The voice over artist is the person whose voice is heard. A voice over artist is also known as a voice artist, voice over actor, voice actor, voice over performer, voice performer, voice over talent, voice talent, voice over narrator,… Read more →

A Guide to be a Successful News Reporter

A Guide to be a Successful News Reporter

WHAT IS A NEWS REPORTER Reporters write stories and report events and happenings in and around the society. They provide the core of news stories that are published daily in our commercial newspapers or broadcast in the electronic media. As there is no substitute for good reporting, so also there is no substitute for good reporters. A good reporter is… Read more →

15 Stages of Video Production

15 Stages of Video Production

Here are 15 basic steps required for an elaborate television production. Once you know the entire process, you can produce videos for any sized production. WHAT IS THE PURPOSE OF THE VIDEO PRODUCTION First of all, clearly define the production’s goals and purposes. If there are no clear goals and purposes of the production, it will be impossible to evaluate… Read more →

Tips for Good Presentation in Front of Camera

Tips for Good Presentation in Front of Camera

Dressing up nicely helps you in good presentation, and carrying yourself confidently is a must too. To be a good presenter, one must also have strong proficiency over language. So, here are some tips for Good Presentation: Strong Platform Skills Good posture a Must – Sitting in a relaxed posture is always so easy, but you may appear like a… Read more →

Basic knowledge of Camera Shots

Basic knowledge of Camera Shots

Clicking selfies is a huge trend these days; however most of us never think of the fact how destroying this selfie mania has become. Rather than making us creative it has spoiled the basic knowledge related to camera or camera shots. The very basic thing that a photographer or a videographer does before clicking or shooting is to compose the… Read more →

Effective Communication Techniques- What does it really mean and how to achieve?

Effective Communication Techniques- What does it really mean and how to achieve?

Effective communication is a two way Process where there is a sender and a receiver. An effective communication happens when the receiver effectively understands what is being said by the sender or speaker. This in turns becomes both effective and efficient communication. Overall if the communication is impactful it is effective. For effective communication certain questions are to be set… Read more →

GOOD PHOTOGRAPHIC COMPOSITION

GOOD PHOTOGRAPHIC COMPOSITION

Photography is an art that speak itself, for become a good photographer you should know the basic terms & statics of photography. There are no. of parameter that excel your photography and of course composition play an important role of all of them.  Good composition is a key element of your photographs. It shapes your photography and makes it tremendous… Read more →

How to make video in window movie maker?

How to make video in window movie maker?

Step 1:  Create a new project. Step 2:  Import video clips from your camera or hard disk location.   Step 3:  Create a title for the movie.   Step 4: Preview video clips, decide which ones to include and which to leave out, and trim unwanted footage. Step 5: Add the title and video clips to the timeline, arranging them in the… Read more →

Learning Tree

Learning Tree

    Learning tree is an E-learning platform, where you can easily share or find interesting stuff, which you want & add to your “knowledge bank”. This learning tree can play a vital role for beginner- who wants to explore knowledge in Media &  TV Production Industry.

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